Traffic to your company’s website and demand for your company’s web applications can fluctuate – a lot – from late at night when there isn’t much traffic to the moments just after you’ve launched a new campaign. The public cloud gives your digital business the benefit of auto scaling so that your digital marketing efforts – from websites to web apps – can elastically and automatically grow or shrink with demand.

Digital businesses that run their operations and IT infrastructure in the cloud have the benefit of multiple pricing models that allow them to optimize costs for stable workloads (like data storage) or variable workloads (like digital marketing). The pay-as-you-go pricing model for variable workloads allows you to pay only for what you use. This means that the elasticity of the public cloud can save you a bundle without having to pay up-front costs or sign long-term contracts that keep you from getting started or lock you in. You’re charged only for the resources that you use, so you can spend your money on things that shift your business forward and differentiate you from the competition.

Public cloud providers like AWS maintain highly secure data centers that use state of the art security and multi-factor access control systems that protect your organization’s infrastructure and the privacy of your customers. They also minimize the impact of disruptions to your business operations by providing multiple geographic regions and availability zones, so your marketing efforts can remain resilient during system failures and natural disasters. Download 2nd Watch security partner, Alert Logic’s, Cloud Security Report to learn about the state of security across customer cloud and on-premises infrastructures, or read Forrester’s Total Economic Impact report for a rundown on The True Cost of Security: In-House vs Alert Logic.

Total cost of ownership considers all costs associated with developing, deploying and managing mission-critical business applications. This also includes the costs associated with workloads like digital marketing – for example, the development, deployment and management of your business’s website and/or marketing web applications. In most cases, cloud computing has proven to be more cost-effective than on-premises infrastructures. By leveraging the cloud as an all-in IT infrastructure and business operations solution, coupled with 2nd Watch’s Managed Cloud Services, companies can save upwards of 60% in their total cost of ownership.

Federated Governance defines and implements automation that extends your central IT governance policies, standards, and controls to the public cloud.

Comprobase’s Cloud Consulting Services can shift any type of workload to the public cloud, including ERP, BI, CRM, big data, test and dev, ecommerce, line-of-business, and more.